{"product_id":"fat-plate-unlimited-purpose-rub","title":"Fat Plate Unlimited Purpose Rub","description":"Premium dry rubs crafted to enhance the natural flavour of your grilled meats. Fat Plate Rubs deliver bold, balanced seasoning that clings to beef, pork, and poultry, building a flavourful crust during cooking. Each blend is formulated to complement rather than overpower, giving you control over the final taste. Perfect for low-and-slow smoking or high-heat searing. Store in a cool, dry place and apply generously before grilling.","brand":"The BBQ Guy","offers":[{"title":"Default Title","offer_id":53046670885176,"sku":null,"price":28.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/4768\/9016\/files\/2025_Fat_Plate_BBQ_wholesale_sheet_b9cf3643-e0ac-45dc-91cf-5bb32623b554.png?v=1778470158","url":"https:\/\/thebbqguy.com.au\/products\/fat-plate-unlimited-purpose-rub","provider":"The BBQ Guy","version":"1.0","type":"link"}